What You Will Take Away
- A clear understanding of the shift from destination marketing to destination stewardship and why it matters now
- The economic case for attracting transformative travelers, including data on spending, length of stay, and return rates
- The Three Relationships Framework that guides regenerative tourism design
- Practical tools to map your stakeholder ecosystem, compose a planning cohort, and evaluate starting projects
- A complete Destination Stewardship Starter Toolkit with 8 resources you can use immediately with your team
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